What We Do

Paid social has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search. Management by Metric Theory will supercharge your social ad performance while tracking and maximizing impact across your entire marketing universe.

Ad Copy & Testing

Generating action in a social environment requires specialized experience and constant refreshes.

Audience Targeting

We leverage Facebook’s powerful consumer data and lookalike modeling to find your ideal next customers.

Bid Management

Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or to apply manual strategies.

Remarketing

In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging past and current customers.

Dynamic Product Ads

The ecommerce shopping journey continues onto social platforms after consumers have expressed interested in your products.

Lead Ads

Especially on mobile, the right offer and a quick contact info capture is the key to B2B success on social channels.
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Category: Services